- Tinder was one of the top money-making apps in June 2020 even with people stuck at home.
- TikTok made the most money overall, but mostly in China.
- Streaming services like Netflix and Disney Plus were still popular draws.
Youâ€™d think dating apps wouldnâ€™t get much business when youâ€™re supposed to avoid any close personal encounters during a pandemic, but the evidence suggests otherwise. Sensor Tower has estimated that Tinder was the third highest-grossing mobile app on official stores in June 2020, outpacing even heavyweights like Netflix (sixth place) and Disney Plus (seventh).
The researchers didnâ€™t offer an explanation for Tinderâ€™s success, although the serviceâ€™s subscriptions are still helpful for finding matches even if youâ€™ll be resigned to a long-distance relationship for the foreseeable future.
It wasnâ€™t the only popular app, either. TikTok pulled in the most overall revenue at $90.7 million, according to the estimates, although most of that (89%) was from Douyin, the China-specific version of the social video app. YouTube was also popular with nearly $73 million (56 percent of it in the US) from its various subscriptions. Chinese video services like Tencent Video and iQiyi were popular, too.
These figures donâ€™t include downloads from third-party Android app stores that are popular in countries like China, so theyâ€™re not wholly representative of app demand. Still, this suggests many mobile users were determined to stay connected and entertained â€” whether itâ€™s for a virtual hookup or something more substantial.