- Instagram will now add suggested posts to the end of your feed.
- Some of them will include ads.
- The move contradicts efforts to protect the mental health of users.
Like it or not, youâ€™re about to see some unfamiliar names in your Instagram feed if youâ€™re a frequent user.
The Verge reports Instagram is launching â€œsuggested postsâ€� that will appear when youâ€™ve finished reading recent posts from those you follow. Theyâ€™ll be related to what you normally see and wonâ€™t include IGTV or Reels posts, but will come from accounts you donâ€™t follow and will sometimes include ads.
The companyâ€™s Julian Gutman described the suggestions as a way to â€œgo deeper on your interestâ€� and bring a level of â€œpersonalized relevance.â€� You may find a person or subject you hadnâ€™t considered before, in other words.
Itâ€™s not a surprising move for Instagram. This not only gives it a chance to show more ads, but helps it compete with TikTok and other social media services that rely on a never-ending stream of material. The company already had the Explore tab, but thatâ€™s been a strictly voluntary discovery feature.
However, it might not be entirely great for users. While youâ€™ll still see the end-of-feed message, thereâ€™s not nothing to stop you from continuing to scroll down. That seemingly goes against co-founder and former chief exec Kevin Systromâ€™s efforts to protect the digital wellbeing of users by cutting off the feed at a specific point.
Gutman toldÂ The Verge the suggestions werenâ€™t meant to keep you on your phone. However, youâ€™ll need a certain amount of self-restraint you didnâ€™t before. If Facebook reports that Instagram users are spending more time browsing photos and videos, youâ€™ll know why.