September 22, 2020

HBO Max Uses Human Curation to Stand Out in a Sea of Auto-Suggested Streaming

In streaming apps like Netflix, Hulu, Amazon Prime, et cetera, the first thing you see when you open the interface is a suggestion for new shows or movies. These suggestions are tailored by the platform, hoping to show you something you’ll want t...


In streaming apps like Netflix, Hulu, Amazon Prime, et cetera, the first thing you see when you open the interface is a suggestion for new shows or movies. These suggestions are tailored by the platform, hoping to show you something you’ll want to watch, based on the stuff you’ve watched before. It’s an entertainment equivalent of Google’s personalized search algorithm.

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