September 20, 2020

Google launches Currents to replace Google+ because it won’t let social networks die

Nobody shed a tear (or really noticed) when Google+ shut its doors last April following a months-long wind-down period, but Google refused to let it completely die. Instead, it rebranded it as Google Currents and gave it an enterprise bent.After mor...

Nobody shed a tear (or really noticed) when Google+ shut its doors last April following a months-long wind-down period, but Google refused to let it completely die. Instead, it rebranded it as Google Currents and gave it an enterprise bent.

After more than a year in beta, Google Currents—which is itself a rebrand of an early Google News app—is finally launching on July 6 but only for G Suite members. It looks a whole lot like Google+ but with a cleaner UI and a focus on productivity. According to the Google Currents beta page, the new network is a place to “share ideas with employees and gather input through meaningful, focused discussions on topics that matter to your organization.�

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