August 11, 2020

Totally Cool: Pandora Wants You to Talk to Its Interactive Ads!

Oh Wendy’s, I’d love to hear a longer advertisement about chicken nuggets! Pandora is testing new interactive voice ads that prompt you to say “yes” or “no” to questions. In a press release, Pandora says that the ads...

Oh Wendy’s, I’d love to hear a longer advertisement about chicken nuggets! Pandora is testing new interactive voice ads that prompt you to say “yes” or “no” to questions. In a press release, Pandora says that the ads “capture attention” and increase engagement while listeners are driving.

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