September 28, 2020

Report: Xiaomi just passed Huawei in Europe for Q2 2020

Huawei is number one globally according to several tracking firms, but it reportedly dropped a spot in Europe.

Redmi Note 9 Pro focus on logo

  • Xiaomi has reportedly passed Huawei for third position in Europe.
  • Samsung remained number one in the region, although it saw a major decline too.
  • Apple and Xiaomi were the only two brands in the top five to record year-on-year growth.

Huawei made headlines last week after multiple reports confirmed that it passed Samsung in Q2 2020 to become the biggest smartphone manufacturer in the world. It’s believed that China’s COVID-19 recovery helped Huawei in a big way, but it looks like the firm may have taken a hit in Europe.

Canalys has revealed its Q2 2020 rankings for Europe, listing the top five manufacturers in the region. And it found that Huawei dropped from the number three spot to the number four spot, being overtaken by Xiaomi.

More specifically, the tracking firm said the brands each accounted for 17% of European shipments in the quarter. Huawei saw a year-on-year decline of 17% while Xiaomi saw growth of 65% compared to a year ago. Check out the graphic in the tweet below.

Samsung was still on top in Europe, accounting for 30% of shipments in the quarter. However, the Korean manufacturer saw a year-on-year decline of 31%. In fact, Canalys said Xiaomi and second-placed Apple were the only brands in the top five to record year-on-year growth in Europe during this time.

Presumably Xiaomi’s bigger push in Europe and portfolio of cheaper devices helped it stand out in the region, with the latter being particularly important during this time of added economic pressure. Apple also launched the more affordable iPhone SE 2020 during this period, coming in at €479.

This would be a significant but perhaps unsurprising blow to Huawei’s growth outside China if confirmed. However, the brand has increasingly focused on its home market following the trade ban against it, with China reportedly accounting for over 70% of its smartphone shipments in Q2 2020.

Next: These Huawei and Honor phones will get EMUI 11 later this year