- OnePlus co-founder Carl Pei has elaborated on differences between the OnePlus X and Nord.
- The executive says it is hoping to reach a wider audience this time.
- Pei also claimed that the company wasnâ€™t happy with mid-range chips before now.
The OnePlus Nord is the first mid-range phone from the company since 2015â€™s OnePlus X, and a lot has changed since then. OnePlus flagships have gradually increased in price, multi-camera setups are commonplace, and 5G is now available in many countries.
Another thing that has changed is the firmâ€™s approach to making mid-range phones. In an interview with Android Authority, OnePlus co-founder Carl Pei revealed how things are different this time around.
Pei explainedÂ that the OnePlus X was influenced by the OnePlus One and OnePlus 2. More specifically, the OnePlus co-founder said the notorious invite system resulted in the first two flagships gaining a tech enthusiast fanbase that wanted the latest specs.
The OnePlus executive explained:
Now weâ€™re able to serve a lot more customers when we go down to a mid-range price. Itâ€™s not just the tech enthusiasts, itâ€™s also a whole host of other consumers that earlier werenâ€™t able to afford our products.
If [OnePlus] X was an experimental phone the OnePlus Nord is our concentrated effort to target more consumers through a more affordable price point, but that doesnâ€™t mean that the product is going to be boring. We have interesting things coming out in terms of the product and the accessories.
Pei also pointed to hardware as a factor thatâ€™s changed, as theyâ€™re using a mid-range Qualcomm Snapdragon 765G processor as opposed to an older flagship chip like the OnePlus X. The executive said they â€œdidnâ€™t feel like there was a good time in the market before this where a mid-range chipset delivered this type of experience until now.â€�
Itâ€™s interesting but not surprising to see the firm foregoing last yearâ€™s flagship silicon then, but this is likely due to price considerations. Update commitments could also have been a factor when it comes to skipping older flagship power, as older chipsets arenâ€™t supported as long as newer SoCs.
Itâ€™s also noteworthy that Pei says they werenâ€™t happy with mid-range processors until now. Sure, mid-range phones generally lack the power of flagship handsets, but weâ€™ve seen loads of cheaper phones that still offer good performance. Nevertheless, weâ€™ve found in our own testing that the Snapdragon 765G is a capable performer with a near-flagship feature set.
In any event, OnePlus is clearly hoping to attract a wider audience than just tech-savvy people. But will they be able to please both the average consumer and enthusiasts? You can read Peiâ€™s comments on that tricky balancing act in the longer interview linked above.
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