- OnePlus co-founder Carl Pei has revealed his new startup, called Nothing.
- The company will launch smart devices in the first half of the year.
â€œNothingâ€™s mission is to remove barriers between people and technology to create a seamless digital future,â€� read an excerpt of a company press release. So what will the company actually be offering, then?
Well, the company noted in the release that its first â€œsmart devicesâ€� would launch in the first half of the year.
It didnâ€™t reveal anything more specific though, but Pei previously told Wired that the company is audio-related, and that multiple products are coming in 2021. The executive added at the time that the new company was about more than just headphones.
Pei told The Verge that Nothing would offer products across multiple categories, and is aiming to build an ecosystem of products.
â€œThe ultimate vision of having everything connected in a seamless way, that can only happen when you have multiple categories of products that are connected,â€� the OnePlus co-founder was quoted as saying. He also added that the firm plans to make most of its money from hardware rather than software subscriptions, with earlier speculation pointing to a music service.
In what seems like a shot at former company OnePlus, Pei also suggested that Nothing wonâ€™t â€œrelabel somebody elseâ€™s products.â€�
Itâ€™s also worth noting that Nothingâ€™s European head is David Sanmartin, who was most recently OnePlusâ€™s European e-commerce director, according to his LinkedIn profile.
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