September 28, 2020

Burger King Confuses Game Streamers With Ads Disguised as Twitch Donations

Twitch-style game streaming is still fairly young as a medium, so there are still lots of ways to innovate…and lots of ways that innovation can go wrong. Take a recent Burger King campaign, for example: it donated $3-5 to game streamers on Twitch...


Twitch-style game streaming is still fairly young as a medium, so there are still lots of ways to innovate…and lots of ways that innovation can go wrong. Take a recent Burger King campaign, for example: it donated $3-5 to game streamers on Twitch, which then played out a text-to-speech ad for the fast food chain’s burgers, fries, and chicken nuggets.

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